A one-day event of conversation with the UAE’s print fraternity was hosted by InSoft at Hotel Shangri-La, Dubai. The event was opened with Keynote address by Harsha Paruchuri, a Rochester Institute of Technology alumnus and the 3rd generation owner of Pragati Offset & Pack, India. Harsha’s exposition on Choosing MIS / ERP solutions & Integrating Innovation was very well received by the audience. He shared his experience and success in choosing & implementing the SAP-ERP in his company and integrating unique applications like Imp software, while company grew from 400 employees when he joined family business to 1500+ today.

Harsha P. of Pragati Offset & Packaging, India

Harsha P. of Pragati Offset & Packaging, India

Santosh Mulay, InSoft Automation

Santosh Mulay, InSoft Automation

Santosh Mulay shared InSoft’s philosophy of developing software solutions that never existed before with a team of brilliant engineers from Indian Institute of Technology. He also explained what InSoft means by Automation and how it is different from Optimization. The evolution of Imp software development after its launch in 2011 making in rich with features like Die Library, support for different printing devices like Large Format, Reel Fed Digital Inkjets, Flexo by listening to customers across USA, Australia and Europe. He emphasized that InSoft’s quest is to find new methodologies to simplify complex tasks in Print, while expounding on Automating the Routine.

Mr. Vijayandhran’s address was on topic CX-Customer Experience. Vijay has implemented wide range of technologies and management systems in many printing companies in the UAE region in the past two decades. He explained how he found InSoft’s Estimation module while browsing on internet. After studying about Imp software online, he went through the process of demo, evaluation, installation and training of Imp’s Estimation solution with only ONLINE SUPPORT in seven weeks flat. In the Q&A after the address it was discovered that new technologies adopted by him was result of looking for new ideas, exploring online, patiently hearing suppliers & vendors, thus, integrating innovative technologies to benefit the company.

Key take-away of the event:

Vijayandhran Ganeshan Express Pack Print, Dubai

Vijayandhran Ganeshan
Express Pack Print, Dubai

Key take-away of the event

Both speakers, Harsha & Vijay emphasised on the merit of keeping estimation & negotiation cycles outside of MIS/ERP, a new concept. Pragati has SAP and Express Pack Print has Dynamics AX, yet they use InSoft’s solution for the purpose of dealing with any new job enquiry and preparing quotations. With inbuilt automation and layout optimization abilities of the software, the sales team feels empowered and can generate quotes (even for complex jobs) in few minutes. Further, Planners and CAD operators’ task to generate layouts for estimators is eliminated. Only when an order is confirmed and a purchase order raised, Estimation & Layout data is transferred from InSoft’s Imp software to their ERP/MIS through XML.

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Technical Focus session was a participatory session with the entire audience taking part and contributing their opinion. This was interesting with guests, sharing their experience on how they overcame challenges. This session had lively debates, with discussion on the methodologies and systems adopted to overcome the limitations in running print business, making the event a truly knowledge sharing one.

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Insoft expresses gratitude to all the guests who made the day a memorable one. Given the busy schedules, guests were delighted with this opportunity to meet their colleagues in trade in person, after long time.